Barefoot to feel every Moment
We developed a campaign designed to connect with the everyday reality of our audience: women between the ages of 30 and 45. Through the footwear itself, we showcased the versatility and richness of modern daily life.
Challenge
Following its recent repositioning, Koops, a well established brand in the barefoot footwear segment, was looking to launch its new Kai model while appealing to a more mature female audience.
Solution
We produced both the teaser and the launch campaign for the Kai model under the concept “Feel It with Koops.” With its wide toe box and thin sole, the campaign invited consumers to fully experience everything that happens throughout their daily lives.
Creative Concept
The campaign was built around a powerful insight: we live at a relentless pace, constantly moving from one responsibility and stimulus to the next, leaving little room to pause, truly feel, and enjoy the moment. “Feel It with Koops” is a call to reclaim that connection. To feel more deeply. To be present in the here and now. To reconnect with the ground beneath our feet.
Production
The main production challenge was the combination of a tight timeline and a highly constrained setting. Every scene had to take place within a single location, an elevator, and be executed as a continuous shot. This limitation turned characterisation and body language into the key drivers of the visual narrative, supported by a voice-over script that guided the story throughout. In just half a day of filming, we brought to life the two key assets of the launch: the teaser and the hero campaign film, both of which led Koops’ communications and landing page throughout the entire launch period.
Koops strengthens its position as one of the leading brands in the barefoot footwear market.
