Where dogs and humans have fun together
Through fresh art direction and a narrative centered on unconditional love for our dogs, we gave name and identity to an unprecedented event concept, transforming the traditional canine run into a full scale festival designed to connect with audiences in a far more emotional, playful and experiential way.
Challenge
A new dog friendly event came to us with the ambition of redefining the traditional canine run, transforming it into a broader lifestyle experience. The challenge was not only to shape the concept itself, but also to create its name, identity and narrative, turning a day out with our pets into a truly experiential and culturally driven event.
Solution
We designed the project end-to-end, from strategy, naming and visual identity to its digital launch. Thus, the ecosystem was born as an immersive and experiential journey that celebrates the complicity with our pets.
Strategy & Verbal
Articulating a genuine narrative and tone was key to connecting with the dog-friendly community. From the naming ecosystem to the construction of the commercial pitch, every message seeks to strengthen the sense of belonging and transform that emotion into direct conversion.
Visual Identity
We designed a bold ecosystem in vibrant fuchsia and lime tones. A magnetic visual system created to maximize omnichannel impact and give the event a fresh, premium, and highly shareable character.
Content
We articulated a tactical plan that intertwines a genuine social media narrative with a strategic web ecosystem, channeling all that community engagement and emotional connection directly toward conversion and ticket sales.
A woof-friendly identity for a woof-woof experience
A bold idea with a clear ambition: to create Madrid Dog Fest as much more than a dog-friendly event. The challenge was to build a brand capable of making sense of a hybrid experience where sport, community, lifestyle and the human-animal bond come together under one identity. The result is a direct, energetic and highly recognizable visual system, designed to make the event instantly understandable while positioning it as an urban project with its own cultural potential.
Madrid Dog Fest is now positioned as an urban cultural event with its own identity — turning a dog-friendly day out into a full-scale festival that dog lovers across the city look forward to year after year.
