The power of real-time information in lithotripsy
We developed a series of launch materials including teaser campaigns, hero content, HCP interviews, product pieces and 3D visualizations, all unified through a distinctive Key Visual designed to differentiate the product within the range while remaining consistent with Boston Scientific's brand identity.
Challenge
Boston Scientific was preparing the launch of Moses Raydar, a new device within its urology division designed to provide real time clinical information during lithotripsy procedures. The challenge was to translate a highly technical and specialized technology into a visual and conceptual narrative capable of communicating innovation, precision and clinical leadership in a clear and distinctive way.
Solution
We planned and executed the device's full launch campaign, developing a visual and audiovisual ecosystem capable of communicating the clinical value of Moses Raydar in a more contemporary, experiential and cohesive way.
Central Campaign
We created a central campaign piece in which HCPs themselves explain the device's main clinical advantages, combining medical discourse, audiovisual storytelling and visual resources inspired by the transmission of real time information through laser technology.
Interviews
We produced a series of interviews with HCPs (healthcare professionals) in which they discuss the clinical advantages of the device during lithotripsy procedures for kidney stone treatment, providing an expert perspective grounded in real experience.
Key Visual
We developed a visual language built around luminous curves and information flows that subtly evoke the device's core functionality: the transmission of real time clinical information through laser technology.
3D
Through design and 3D animation, we translated a highly specialized medical technology into a clear and engaging visual experience. The piece was created to guide both healthcare professionals and patients through each stage of the intervention, simplifying intricate concepts and making the experience more accessible and engaging.
Pushing the boundaries of medical device launches
By transforming complex lithotripsy data into a clear and intuitive real-time platform, we helped clinicians access critical information in a faster and more meaningful way. Through a strategic digital experience, a clean and accessible interface, and a communication system designed around precision and usability, we created a solution that enhances decision-making, improves understanding, and brings innovation closer to everyday medical practice.
Moses Raydar is now positioned as a leading product in its category, redefining how real-time lithotripsy data is accessed, understood, and applied in clinical environments.
